Dallas

(delivering assisted living lifestyle at scale)

Their brief:

Dallas is thinking beyond traditional health and social care to consider how new ideas and technology can be used to improve the way people live.

Help 5 key stakeholders in delivering Dallas outputs. The Dallas programme was worth £37 million.

The challenge:

Collating and dealing with 5 different organisations, commercial and community initiatives. Many positive case studies not documented. Using existing marketing materials.

Our approach:

We researched all initatives that had been funded. Meet and interviewed the 5 stakeholders. Created tangible, clear  information for press and social media. Live tweeting at events. Created materials to help understand the journey of Dallas and the challenges it faces.