Innovate UK 2014 Event

Their brief:

Provide full marketing support for
the 2014 Innovate UK event.

The challenge:

Working with two stakeholders with two very different messages and approaches to provide a cohesive event. Increase growth in innovation in the UK and overseas.

Our approach:

We created a structured campaign covering PR, targeted advertising, telemarketing and digital which were all supported by a heavy weight social media campaign.

We conducted detailed research. Our research was carried our on the events speakers, exhibitors, innovators and conference topics ensuring engaging social media content.