Their brief:

To deliver a social media and PR campaign to support a competition delivering funding of £3.75 million into the space, food and agriculture markets. To promote event attendance, increasing expressions of interest.

The challenge:

Satellite and space technology is increasingly being used to increase the productivity of agricultural systems to meet the food requirements of a world population predicted to reach more than 9 billion in 2050. However the three sectors do not talk to each other.

Attendance at brief was at 23. Timeline 6 weeks.

Satellite is seen to be able to support precision farming, deliver meteorological data to enable farmers & other stakeholders the ability to prepare for weather inconsistencies.

Our approach:

We wrote and distributed press releases to food, agriculture and space publications and bloggers. We sent mailshots to selected databases that we had created.

Social Media

We Identified key organisations on Twitter and followed – tagging organisations with Global geographic messaging that linked to statistical evidence, reports and video.

Predicted attendance of 23 was increased to over 150 key player attendees.