Their brief:

To engage, encourage and inspire cross sector businesses and start-ups to consider how they might contribute to a more dignified living and to apply for funding of up to £4 million. To promote the size of this market.

The challenge:

Technology and service providers rarely look to independent living as a market place.

Our approach:

We conducted dedicated research for content and statistics to identify innovative solutions globally. We created support for their UK tour as well as a Long Term Care Revolution Portal.

• We used social media.

We created engaging content, delivering over 430 new Twitter followers. We provided real-time event tweeting during their UK tour.

• We set up business affiliations.

We created relationships between Innovate UK and Sony, Intel, Honda, Apetito and Sirona Care.

• We created a website.

We created a 57 page website, dedicated to delivering support materials that were used on Innovate UK’s tour. This was essential with so many stakeholders.